Social Media Strategy & Content Creation
Great Notion Brewing (2018-2019)
Role: Marketing Associate
Tools Used: Hootsuite, Adobe Suite (illustrator, lightroom, photoshop), Planoly & Grammarly
Responsibilities:
• Managed and created (copy and graphics) for social media channels: Twitter, Instagram, and Facebook.
• Created content for newsletters and social media using in-house studio and fan submissions.
• Designed packaging layouts in collaboration with freelance artists.
• Wrote press releases for new product launches and company news.
• Built and maintained company website to showcase brand identity & product offerings.
Overview…
In my role managing social media strategy and content execution for Great Notion Brewing, I crafted a distinctive approach that encapsulated the brand's playful and artistic values while staying true to its core identity. One of the highlights of this endeavor was curating a series of social media posts designed to seamlessly merge into a cohesive visual collage. By selecting the right design elements and capturing compelling product imagery, each post contributed to a larger, unified narrative, enhancing the overall viewer experience and reinforcing the brand's online presence. This approach not only showcased the brand's unique aesthetic but also generated increased engagement and brand recognition among our audience.
Social Media Strategy
By adding graphic elements into each posting, we saw an increase of engagement of people guessing what flavor of product would be coming out in the next product launch. This increased our engagement by generating followers to comment and tag other people on our social media posts. Post copy would be anything to a formal “release” formatted post, to a “something exciting is coming your way… Any hints?”. With this strategy, we saw an increase of 30k followers hitting 60k dedicated followers by 6 months using this organic strategy.
By adding graphic elements into each posting, we saw an increase of engagement of people guessing what flavor of product would be coming out in the next product launch. This increased our engagement by generating followers to comment and tag other people on our social media posts. Post copy would be anything to a formal “release” formatted post, to a “something exciting is coming your way… Any hints?”. With this strategy, we saw an increase of 30k followers hitting 60k dedicated followers by 6 months using this organic strategy.