Graphic Design & Campaign Management
Lagered by the Sun
Block 15 Brewing 2024
Role: Marketing + Creative Director
Achievements: Increased awareness around “Lagered by the Sun” program. Connecting with customers on sustainability practices in the brewery. Design of information display.
Kelsea De Filippis: Graphic design, photo direction, video editor & direction, merchandise design, copy, drone photos
Holly Amlin: Photo, & social media
Jordan Wilson Design: Logo design
Lagered by The Sun encompasses many of our efforts to brew sustainably while creating unique craft beer that genuinely represents our place and the PNW. This has been an exciting project several years in the making as we studied and tested materials and techniques that have culminated in our Lagered by The Sun offerings matching the quality we strive for every day.
About
Lagered by the Sun represents the company's commitment to sustainable brewing practices. Emphasizing community involvement, this program pays homage to three key areas: sourcing local and regional ingredients, utilizing solar energy in the lagering process, and implementing mindful brewing practices that extend to the shelves and taps.
Logo & Icon Placement
Designed by Jordan Wilson Designs, the Lagered by the Sun logo is placed on all lagers that encompass this program.
Informational Display
Goal: Create a temporary low cost display of our lagering efforts to customers
Medium: Printed on poster paper with foam core backing
Utilizing photos and textures, graphic elements and patterns were created to add extra elements a logo recognition. The graphics also interacted with the images to make the photo elements pop.
Software used: Photoshop, Illustrator, Lightroom
Branded Merch
Using the icon found on the can to draw attention to both the logo system and the icon system each product has. Using bright and summery colors, this merch collection is offered Spring & Summer to customers.
