Campaign Creation & Direction

Bourbon Month 2024

Block 15 Brewing 2024

Role: Marketing + Creative Director

Achievements: Increased sell-through rate of Super Nebula product release, increased followers and follower retention,

Projects tackled: Logo Design, Campaign Management, Press Release, Collaboration outreach, Label updates, copywriter.

Photos by Holly Amlin

About

Every year, as we crest over dry January, Block 15 Brewing releases their beloved Super Nebula series on February 1st. Along with that is a month long celebration all things bourbon.

Logo Creation & Branding

With inspiration stemming from 1920’s Hollywood, this logo embodies the rich time period whiskey and bourbon labels were created.

Giveaway & Social Media

Collaboration post and giveaway between Suttle Lodge, Block 15 Brewing and Caves Corvallis. The giveaway consisted of a 2 night stay at Suttle Lodge and a $50 gift card from Block 15 Brewing and Caves Corvallis.

Goal: Drive awareness of Campaign on Social Media, increase follower engagement and net followers

Results: Launching this around campaign announcement, allowed for us to engage followers as well as have new followers on board. From this, we gained 400 net new followers through the campaign.

Published Press Releases

For immediate release 1/12/24

Contact:
Kelsea De Filippis
Marketing + Creative Director

Block 15 Brewing to host the 16th Bourbon Month in Celebration of Super Nebula Bottle Release

Corvallis, Oregon’s Block 15 Brewing, is excited to announce the 16th release of its Super Nebula bourbon barrel-aged beer series in a Bourbon Month celebration. Launching February 1st and running throughout the entire month, Bourbon Month celebrations will take place in Corvallis, Oregon, at the Block 15 Brewing…